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Inspiration from other people's fitness, or "fitspo", has been around for a long time on social media. But what was once kale smoothies and rippling abs has developed into respect for your body and actively putting time and effort into self-care.
This is especially important when that body has been through the miracle of childbirth, and you're now postpartum. Our top 10 fitness mom influencers are willing to share their thoughts, feelings, and mindset around a changing body and their new identities. Those looking to other fitness mom influencers for their fitspo are some of the accounts we love best.
Emily is a mom to two little ones and shares insights into her family life and her workouts on her Instagram page. Emily's account is massive, with over 2.5m dedicated followers that love to hear about her life with her family and how she incorporates fitness into her busy mom life. Emily shares her insights and wisdom about being a mom and learning patience as your body changes after giving birth.
She lives on the Gold Coast in Queensland, and pretty much every photo she posts has a gorgeous scenic backdrop. Emily's family is adorable, and her lifestyle is wonderfully balanced. She takes a measured approach to her fitness and encourages other postpartum moms to do the same.
Lyzabeth is an award-winning personal trainer who takes a holistic approach to nutrition for herself and her clients. Lyzabeth is a mom to a little boy and has created a bespoke training plan through her Hour Glass Workout training app.
We love the community engagement on Lyzabeth's Instagram, generated because she often runs incredible giveaways and competitions. Her feed is a source of positivity and aspiration for many fitness moms around the world.
Rachel Brathen, yoga girl
Rachel Brathen is Yoga Girl and fitness mom influencer in the spiritual space. She runs online retreats, meditation, and journaling guidance. She advocates living intentionally, with mindful living at the very epicenter of what she supports and believes.
Rachel is a published author and podcaster and is most active on her Instagram channel. Rachel has a deep drive towards being gentle with herself and advocates self-kindness for all women and moms out there. Are peaceful mornings spent meditating your sort of thing? You'll love Rachel's Instagram.
Natalie is the creator of NUFit - the dance class aimed at women looking for intensity, physical strength, and mindfulness in their training. The community of women she leads has been able to complete the workouts even while pregnant safely, and it's about having a fun and enjoyable experience. The NUFit community values self-love, empowerment, and joy in their exercise routine.
Natalie is the face of the movement. Fitness mom influencer to a community as a whole, and being a mom to two small kids, Natalie's Insta is enough to motivate and inspire you to get moving. In many ways, it allows us to remember what's meant to be fun about fitness again - the people, the feelings, and the enjoyment of it.
In Hannah's own words, "I work out, but there's more to life". Amen, momma. Hannah's focus is on her family with two small kids and finding ways to make fitness work around their life together. Hannah is very much focused on promoting a woman's worthiness pre-pregnancy, during pregnancy, and postpartum. Her candid and open insights into her life with her family make her very relatable.
She works out with her kids in the middle of her living room and includes them where she can. Her honest insights into feeling conflicted about showing her postpartum body and getting used to the changes she was feeling were a particular highlight in her Instagram and something that many fitness moms will empathize with and find valuable.
Brittanee is an online nutrition coach and photographer - so the quality of her Instagram feed is fantastic. She's motivating to watch and often includes just the cutest baby photos of her little one in the gym with her. She coached CrossFit and F45 throughout her entire pregnancy, so this fitness mom and influencer values movement and how it makes her body feel.
In particular, we like how Brittanee is proactive about using fitness as a way to futureproof your body against needing as much future medical intervention. After giving birth, she lost some of her focus and drive for her workouts. It was refreshing to see a fitness mom influencer that isn't always excited and motivated for training. Instead, she sees fitness as a way to prioritize being the best mom possible. That kind of positivity is inspiring on a much more primal level.
Bec is a registered nurse, as well as WBFF AUS & USA champion. Hello, overachiever! We love this woman's approach to going all-in on a goal and fully embracing the challenges life presents. Since giving birth, she posted about treating her health and fitness as an afterthought and was candid and honest about finding it difficult to prioritize her own needs.
We love this and think that millions of new moms out there would relate to that sentiment. Many new moms don't want to pull themselves away from their babies to exercise. Many others feel like they shouldn't separate themselves from their little ones. If more moms were able to be open about these feelings, there might be more ways to support them.
Candice's Instagram name is This Mama Loves Life, which is clear and evident from her feed. She's based on Canada's west coast and is mom to two little ones. We love Candice's honesty about meal prep, cooking from home with two small children, and her insights into family life. We also love looking at the feed, which is stylish and on-brand throughout.
Candice runs regular promotions and giveaways to drive traffic to her website - which is also fantastic with some genuinely useful blog content on there for moms trying hard to focus on their nutrition decisions for their families. Candice is more focused on preparing healthy and nutritious meals than fitness in a training sense, but taking care of your body and energy levels through food is something that deserves a place in the fitness mom influencer top 10.
Jordan - Body by JR
Jordan is one of the online coaches behind Body By JR. She's mom to one little girl, and her work in online coaching is about working with women and helping them accept their bodies. Body positivity is a big part of Jordan's Instagram. She even gives away regular workouts as part of her content.
She's big on loving the skin you're in and making sure that the workouts and nutrition plans that you're following are the ones that are right for your body. Workouts should build you up and make you feel energized and happy. This is a big part of the appeal with Jordan. It's about using exercise to feel good - not just to look good.
Jasmine is recently postpartum herself and is using her time on Instagram to document her journey. She's a fitness mom to three little ones and has newly qualified as a personal trainer. Jasmine's inspired to help others with their fitness journeys. She supports the principle of progress over perfection, which has helped her lose over 120lbs. She's used her Instagram to report on the whole process.
It's hugely inspiring to know that personal trainers and nutrition coaches out there have personal experience with losing a significant amount of weight and all the mindset challenges that come with that. Jasmine has personal first-hand experience of something that many fitness influencers do not: the shift in identity that comes with adopting fitness as a lifestyle, rather than having had a sporty background and always feeling like fitness belonged to you.
There are some incredible women out there, making a genuine difference in the fitness industry at every level. Whether they're a brand new personal trainer or a very well established pro-card holding bodybuilder, what matters is always the same. The message they put out there is inspiring to you and connects with you on some deep level. An influencer that doesn't influence any real changes in your own life hasn't impacted you.
Fitness mom influencers are a wonderful group of people to follow on social media because there's such a broad range of fitness values out there. Whether you're looking for your fitspo with a side of spirituality or a dose of body positivity - there will be something that gets you thinking. If you're a new mom, and your body is changing, it can help to know that you are not alone, and the experiences you're having are typical and expected. If these fitness mom influencers give you an insight into that, that's a great result.